Upcoming Summit
Summit Highlights
Explore the Austin Summit
This spring's summit in Austin exceeded every expectation. We're carrying that same energy and expertise into Spain this November.
Satisfaction score
4,9/5
The attendee experience
“Creative Executives Summit is the best event for corporate/enterprise creative professionals, this is the new benchmark.”
Who attended
Summit Archive
Highlighted Sessions From Past Summits
KeynoteThe Enterprise Case for Creative AI
Adobe's Chris Duffey, Head of AI Innovation & Strategy, opened the summit in Austin on where generative AI is taking enterprise creative, and why alignment, trust and human direction matter as much as the technology when you scale content.
Case StudyThe Speed of Culture: Reinventing Content at Scale
Zalando's Matthias Haase showed how content operations can be rebuilt for fast-moving markets, turning live signals into content decisions while keeping human judgement at the centre of the work.
Case StudyLeading Teams Through AI Transformation
Tommy Hilfiger's Nick Goodchild explored the new leadership models AI demands of studio and agency teams, from rethinking approvals to orchestrating people and agents through real operational change.
Case StudyFrom Experimentation to Impact
Nicolas Griffioen, formerly New Tech and AI Lead at G-Star RAW, shared a practical path from AI pilots to production value, holding quality and accuracy steady as AI earns its place in the workflow.
Fireside ChatAI-Generated Content at Scale
The Debenhams Group studio team shared how a high-volume retailer is putting AI-generated content into everyday production, and what it takes to do it at scale without losing the brand.
KeynoteNavigating the Future of AI in Content Operations
Creative Force founders Thomas Kragelund and Tejs Rasmussen closed the Summit in Austin with a practical session on how AI and MCP servers are changing content operations: making it easier for teams to access production data, connect tools, and create more content, faster and with control.
KeynoteUnlock the Power of AI and Creative Thinking for Your Business
Global AI expert Dave Birss drew on a 20-year advertising career to show how generative AI is transforming creative thinking, and how leaders in high-volume environments can scale content while keeping the human spark.
PanelFrom Pilot Projects to Enterprise Scale: Lessons from AI's Early Adopters
Leading brands share candid lessons from moving AI beyond experiments into everyday creative operations: the wins, the surprises, and the hard realities of change management.
KeynoteInside Tommy Studio's AI Taskforce
Behind the scenes of Tommy Studio's global AI taskforce: how it was structured, the early lessons learned, and the frameworks that let teams innovate responsibly at scale.
WorkshopAI Innovation Showcase
Leading technology providers demonstrated how AI is transforming creative teams and workflows. A hands-on look at the tools shaping the future of the industry.