The premier gathering for creative and operations leaders and high-volume e-commerce production teams, solving the hard questions of AI in content production. Together.
Building on the success of our past summits, we are expanding the format to bring together the full community of people and teams behind modern content production. The event is built on a direct contrast: high-impact industry sessions combined with intentional space and shared experiences to connect with peers.
Whether you join as an individual specialist, an executive, or as a team delegation, you can tailor the experience across parallel tracks, bridging the gap between AI strategy and hands-on execution.
With parallel tracks running throughout the summit, the program reflects the full range of roles behind modern content production. From AI strategy to workflows, systems, creative execution, and post-production, each attendee can follow the sessions most relevant to their role and perspective.
The summit is held under the Chatham House Rule, creating a space where leaders and specialists can speak openly about the real challenges behind AI in e-commerce content production. You get access to honest discussions, practical lessons, and unfiltered insights that would rarely be shared on a public stage.
The schedule is designed with a clear balance between sessions and shared activities. Set on the coastline of Andalusia, there is dedicated time to step away from the screens, recharge, and connect with peers during informal experiences.
We don't leave networking to chance. A specific part of the agenda is dedicated to matching you directly with your peers. This gives you a focused window to dive deep with people who share your exact level and challenges, whether you are a senior leader or a hands-on specialist.
The team edition
The AI shift touches every role in content production, but each role experiences it differently. Bring the people who shape the strategy, run the workflows, manage the systems, and deliver the content, and leave with a shared understanding of what needs to change next.
AI in content production is not solved by one role alone. Bring the people who shape the strategy, run the workflows, manage the systems, and deliver the content, so the team leaves with the same context and a shared sense of direction.
The sessions cover the realities of modern content production from different perspectives. When your team follows different conversations across the program, you return with a broader understanding of what matters, not just one person's version of the summit.
When the people who need to act have experienced the summit together, the next steps are easier to agree on. You avoid the internal re-sell and come home ready to translate the ideas into priorities, workflows, and decisions.
Experiencing the summit together gives your team a common reference point for the AI shift. That shared language makes it easier to keep the conversation moving once you are back inside your own organization.
Summit Highlights
Satisfaction score
4,9/5
The attendee experience
“Creative Executives Summit is the best event for corporate/enterprise creative professionals, this is the new benchmark.”
Who attended
Agenda
Across three days, you'll experience a steady rhythm of sharp industry sessions, social activities, and intentional downtime. It's a balance designed to give you the space to observe, the insights to act, and the time to build real connections.
The agenda is currently under development. Confirmed speakers and sessions will be released regularly.
3 November 2026
The rhythm of the day
Afternoon
Arrival & Check-in
Settle into OKU Andalusia and collect your credentials.
Evening
Welcome Reception
Stop by for a drink and casual conversation. Designed to help you build connections within the community before we start.
Evening
Welcome Dinner
Gather for our opening dinner. A shared dining experience while setting the stage for the summit ahead.
Choose the sessions that feel most relevant to your role, your team, and the challenges you are working through.
Executive Leadership
This track focuses on where AI belongs in your operating model: where to invest, how to manage risk, how to measure value, and how to lead your team through the shift.
Ideal for VPs & Directors of Creative Ops · Heads of Studio & Content Production · Creative Directors
Studio & Production
This track explores how AI is changing the daily work of studio, samples, post-production and approvals. Where it helps, and where craft and judgment still decide.
Ideal for Studio & Production Managers · Producers & Sample Ops · Retouch / Post Leads · Art Directors & Stylists
Platforms & Systems
This track goes hands-on with the content production ecosystem: Creative Force and the connected systems around it, integrations, product data and AI tools, through labs and deep dives with our product and customer teams.
Ideal for DAM / Asset Managers · PIM / Product Data · Content Operations · Workflow & Studio Tech
Speakers
The line-up consists of the people who actually run this work, not names flown in just for a keynote. You will meet the senior specialists, data experts, and operations leaders from EMEA and the Americas who manage AI workflows and content at volume under the exact pressure you know. Speakers are announced continuously as they are confirmed.
To be announced
Creative Operations VP
Owns how content production runs, and where AI fits.
To be announced
Head of Studio / Production
Runs high-volume content operations every day.
To be announced
Workflow & AI Lead
Architecting AI into the production pipeline.
To be announced
Practitioner & Specialist
Doing the work, matched to their own peers.
Apply for your seat to join a curated environment with peers facing the same operational challenges as you.
Apply for your seatSummit Archive
KeynoteAdobe's Chris Duffey, Head of AI Innovation & Strategy, opened the summit in Austin on where generative AI is taking enterprise creative, and why alignment, trust and human direction matter as much as the technology when you scale content.
Case StudyZalando's Matthias Haase showed how content operations can be rebuilt for fast-moving markets, turning live signals into content decisions while keeping human judgement at the centre of the work.
Case StudyTommy Hilfiger's Nick Goodchild explored the new leadership models AI demands of studio and agency teams, from rethinking approvals to orchestrating people and agents through real operational change.
Case StudyNicolas Griffioen, formerly New Tech and AI Lead at G-Star RAW, shared a practical path from AI pilots to production value, holding quality and accuracy steady as AI earns its place in the workflow.
Fireside ChatThe Debenhams Group studio team shared how a high-volume retailer is putting AI-generated content into everyday production, and what it takes to do it at scale without losing the brand.
KeynoteCreative Force founders Thomas Kragelund and Tejs Rasmussen closed the Summit in Austin with a practical session on how AI and MCP servers are changing content operations: making it easier for teams to access production data, connect tools, and create more content, faster and with control.
KeynoteGlobal AI expert Dave Birss drew on a 20-year advertising career to show how generative AI is transforming creative thinking, and how leaders in high-volume environments can scale content while keeping the human spark.
PanelLeading brands share candid lessons from moving AI beyond experiments into everyday creative operations: the wins, the surprises, and the hard realities of change management.
KeynoteBehind the scenes of Tommy Studio's global AI taskforce: how it was structured, the early lessons learned, and the frameworks that let teams innovate responsibly at scale.
WorkshopLeading technology providers demonstrated how AI is transforming creative teams and workflows. A hands-on look at the tools shaping the future of the industry.
Beyond the sessions
The program is designed with room for more than sessions, bringing people together through curated activities, informal moments, and shared experiences that allow conversations to happen naturally.
The Venue
We have taken over OKU Andalusia. A five-star estate positioned where the Andalusian hills meet the sea.
This setting was chosen specifically to match our summit format. The secluded estate, with its views stretching toward Africa, is the perfect backdrop for the balance between insight and experience, providing an inspiring, high-end environment for the morning's sessions and a relaxed setting for the afternoon's shared activities.
Your summit pass includes a two-night stay, from the event's start on 3 November to its close on 5 November 2026, keeping the entire community together on-site to ensure the momentum and conversations carry through.
Tickets
Apply for 1–5 tickets directly through the form. All applications are reviewed before payment. If approved, you'll receive a payment link for the number of tickets requested. Early Bird pricing runs until 10 September 2026.
Early Bird
35% off every ticket · until 10 September 2026
What's included
Travel to/from the venue is not included.
Choose your delegation size
Up to 5, you can apply right here. We'll help you plan a larger delegation.
Individual
Early Bird rate · ends 10 September 2026
Early Bird saves you €525
Plus VAT. We'll send the payment link once you're in.
At OKU Andalusia, a five-star beachfront retreat on Spain's southern coast. The venue is in La Alcaidesa, near Sotogrande and Gibraltar.
The summit is designed for creative and operations professionals who shape high-volume e-commerce content. It spans from strategic leadership to execution teams, primarily within brands and retailers.
Yes. This is the Team Edition. You can apply as an individual or as a delegation. The format is built around parallel tracks, so teams can split across the sessions most relevant to each role, then regroup and turn the insights into a shared plan.
We review applications before payment to keep the room curated and relevant. This helps us create the right mix of companies, roles, and peer groups, so the conversations stay useful and practical.
Your summit pass includes a two-night stay at OKU Andalusia from 3–5 November 2026. All attendees stay on-site, keeping the community together across sessions, dinners, and shared activities. Specific room types or locations cannot be guaranteed in advance.
The summit begins on Tuesday, Nov 3, 2026 (check-in from 15:00-18:00), and concludes on Thursday, Nov 5, 2026 (between 15-15:30).
Yes. Your summit pass includes the welcome reception and dinner, meals and beverages during programme hours, shared dinners, and planned social activities. Travel to and from the venue is not included.
Yes. The 3-day experience is designed as a cohesive journey, balancing sharp industry sessions with networking activities and shared dinners.
Gibraltar (GIB) is the closest airport, around 25 minutes from OKU Andalusia by car. Málaga (AGP) is also an option, around 1 hour 15 minutes by car.
Places are limited and curated. Applications are reviewed before payment so we can keep the group balanced across companies, roles, and peer groups. If your application is approved, you will receive a payment link for the number of tickets requested.
Tickets are non-refundable and may not be transferred to anyone outside your organisation/company. If you can no longer attend, you may request to transfer your ticket to a colleague within your organisation/company, subject to approval from us. To request a transfer, please email Melanie at melanie@creativeforce.io with the colleague's name, email, and role. The ticket will only be considered transferred once we have reviewed and approved the request.
Reach out to Melanie Pedersen at melanie@creativeforce.io.
