Everyone
Arrival & Check-in
Check in at OKU Andalusia, collect your room key and summit credentials, and take a moment to get settled before the evening begins.
Building the future, together
The premier gathering for creative and operations leaders and high-volume e-commerce production teams, solving the hard questions of AI in content production. Together.
Dates3–5 Nov 2026
LocationOKU Andalusia, Spain
AccessBy application
What Awaits You
Building on the success of our past summits, we are expanding the format to bring together the full community of people and teams behind modern content production.
The event is built on a direct contrast: high-impact industry sessions combined with intentional space and shared experiences to connect with peers.
Whether you join as an individual specialist, an executive, or as a team delegation, you can tailor the experience across parallel tracks, bridging the gap between AI strategy and hands-on execution.
Designed for Every Role in Content Production
With parallel tracks running throughout the summit, the program reflects the full range of roles behind modern content production. From AI strategy to workflows, systems, creative execution, and post-production, each attendee can follow the sessions most relevant to their role and perspective.
Closed-Room Conversations
The summit is held under the Chatham House Rule, creating a space where leaders and specialists can speak openly about the real challenges behind AI in e-commerce content production. You get access to honest discussions, practical lessons, and unfiltered insights that would rarely be shared on a public stage.
Connection-Led Environments
The schedule is designed with a clear balance between sessions and shared activities. Set on the coastline of Andalusia, there is dedicated time to step away from the screens, recharge, and connect with peers during informal experiences.
Dedicated Peer Matching
We don't leave networking to chance. A specific part of the agenda is dedicated to matching you directly with your peers. This gives you a focused window to dive deep with people who share your exact level and challenges, whether you are a senior leader or a hands-on specialist.
Join peers from leading e-commerce brands and retailers
Behind the event
Why we built the team edition
A short conversation with Thomas Kragelund and Sean O'Meara on the thinking behind this edition, and what you actually get out of being there.
The team edition
Bring the whole team
The AI shift touches every role in content production, but each role experiences it differently. Bring the people who shape the strategy, run the workflows, manage the systems, and deliver the content, and leave with a shared understanding of what needs to change next.
Align the People Who Own the Work
AI in content production is not solved by one role alone. Bring the people who shape the strategy, run the workflows, manage the systems, and deliver the content, so the team leaves with the same context and a shared sense of direction.
See the Shift From More Angles
The sessions cover the realities of modern content production from different perspectives. When your team follows different conversations across the program, you return with a broader understanding of what matters, not just one person's version of the summit.
Turn Insight Into Action Faster
When the people who need to act have experienced the summit together, the next steps are easier to agree on. You avoid the internal re-sell and come home ready to translate the ideas into priorities, workflows, and decisions.
Build a Shared Language
Experiencing the summit together gives your team a common reference point for the AI shift. That shared language makes it easier to keep the conversation moving once you are back inside your own organization.
Summit Highlights
Explore our past summits
Satisfaction score
4,9/5
The attendee experience
“Creative Executives Summit is the best event for corporate/enterprise creative professionals, this is the new benchmark.”
Agenda
Programme overview
Across three days, you'll experience a steady rhythm of sharp industry sessions, social activities, and intentional downtime. It's a balance designed to give you the space to observe, the insights to act, and the time to build real connections.
Design your own experience
Select the sessions across all three tracks that align with your role, interests, and the challenges you’re focused on.
Day
Track
3 Nov. 2026
Day 1
15:00–17:30
17:30–18:00
Social GatheringEveryone
Welcome Reception
Your evening begins with a welcome drink and informal conversation as everyone comes together for the official start of the summit.
18:00–19:00
Social GatheringEveryone
Get Oriented, Get Connected
Explore the venue in smaller groups through an interactive challenge designed to help you get familiar with the spaces, spark natural conversations, and feel ready for the days ahead.
19:00–21:00
Social GatheringEveryone
Welcome Dinner
The evening continues with dinner hosted across different restaurants at OKU, giving you time to enjoy the setting, continue the conversations, and take in the first night of the summit.
21:00–22:00
Social GatheringEveryone
After Dinner Drinks
After dinner, you’ll join the full group for after-dinner drinks. We’ll also announce the winning team from the orientation tour and award a prize for their efforts.
15:00–17:30
EveryoneArrival & Check-in
Check in at OKU Andalusia, collect your room key and summit credentials, and take a moment to get settled before the evening begins.
17:30–18:00
Social GatheringEveryoneWelcome Reception
Your evening begins with a welcome drink and informal conversation as everyone comes together for the official start of the summit.
18:00–19:00
Social GatheringEveryoneGet Oriented, Get Connected
Explore the venue in smaller groups through an interactive challenge designed to help you get familiar with the spaces, spark natural conversations, and feel ready for the days ahead.
19:00–21:00
Social GatheringEveryoneWelcome Dinner
The evening continues with dinner hosted across different restaurants at OKU, giving you time to enjoy the setting, continue the conversations, and take in the first night of the summit.
21:00–22:00
Social GatheringEveryoneAfter Dinner Drinks
After dinner, you’ll join the full group for after-dinner drinks. We’ll also announce the winning team from the orientation tour and award a prize for their efforts.
The agenda is currently under development. Confirmed speakers and sessions will be released regularly.
More about the three tracks
Track 01
Executive Forum
This track focuses on strategic leadership and macro-level industry insights, offering high-level discussions tailored for decision-makers navigating organizational strategy, content team structures, and driving change at scale.
Ideal for VPs & Directors of Creative Ops · Heads of Studio & Content Production · Creative Directors
Track 02
Studio & Production
This track focuses on the “boots on the ground” practitioners who are actively driving AI adoption and workflow transformation. Because different roles lead change in different organizations, it spans multiple creative and operational functions to explore how roles are evolving and collaborating in practice.
Ideal for Studio & Production Managers · Producers & Sample Ops · Retouch / Post Leads · Art Directors
Track 03
Tools & Systems
This track is a deep dive into the technology, workflows, and tools shaping the future of content production. It brings together customer case studies, system breakdowns, product explorations, and interactive prototyping, offering both traditional presentations and hands-on lab sessions to test, build, and explore advanced technical setups.
Ideal for DAM / Asset Managers · PIM / Product Data · Content Operations · Workflow & Studio Tech
Speakers
The people you'll hear from
Our speakers bring every side of creative operations into the room: the people running the work, solving its day-to-day challenges, supporting the industry and shaping its future. Expect practical insight from senior specialists, data experts, operations leaders and CEOs across EMEA and the Americas, grounded in what it takes to manage AI workflows and content at scale.
Charisse Kennedy
Manager, Studio Operations
SanMar
Jason Wheeler
Program Manager
Columbia Sportswear Company
Shawna McKenzie
Manager, Corporate Photography
Costco Wholesale
Thomas Kragelund
CEO
Creative Force
Eva Tjhie
Head of Customer Success
Creative Force
Clair Carter-Ginn
Partner
Forecast Agency
Guido Goffeau
AI Creative Technologies Lead
Colruyt Group
Matthias Haase
VP Content Solutions
Zalando
Nicolas Griffioen
AI Adoption and Transformation
The AI Taskforce
Maxine Fertig-Cohen
Sr. Director of Creative Operations + Imagery
Nuuly
Eric Fulmer
VP of Strategic Partnerships
Creative Force
Nastasya Clark
Senior Marketing Operations Manager
SanMar
Natalie Knudson
Founder
Forecast Agency
More speakers are announced continuously as they’re confirmed.
Apply for your seat to join a curated environment with peers facing the same operational challenges as you.
Apply for your seatSummit Archive
Highlighted Sessions From Past Summits
KeynoteThe Enterprise Case for Creative AI
Adobe's Chris Duffey, Head of AI Innovation & Strategy, opened the summit in Austin on where generative AI is taking enterprise creative, and why alignment, trust and human direction matter as much as the technology when you scale content.
Case StudyThe Speed of Culture: Reinventing Content at Scale
Zalando's Matthias Haase showed how content operations can be rebuilt for fast-moving markets, turning live signals into content decisions while keeping human judgement at the centre of the work.
Case StudyLeading Teams Through AI Transformation
Tommy Hilfiger's Nick Goodchild explored the new leadership models AI demands of studio and agency teams, from rethinking approvals to orchestrating people and agents through real operational change.
Case StudyFrom Experimentation to Impact
Nicolas Griffioen, formerly New Tech and AI Lead at G-Star RAW, shared a practical path from AI pilots to production value, holding quality and accuracy steady as AI earns its place in the workflow.
Fireside ChatAI-Generated Content at Scale
The Debenhams Group studio team shared how a high-volume retailer is putting AI-generated content into everyday production, and what it takes to do it at scale without losing the brand.
KeynoteNavigating the Future of AI in Content Operations
Creative Force founders Thomas Kragelund and Tejs Rasmussen closed the Summit in Austin with a practical session on how AI and MCP servers are changing content operations: making it easier for teams to access production data, connect tools, and create more content, faster and with control.
KeynoteUnlock the Power of AI and Creative Thinking for Your Business
Global AI expert Dave Birss drew on a 20-year advertising career to show how generative AI is transforming creative thinking, and how leaders in high-volume environments can scale content while keeping the human spark.
PanelFrom Pilot Projects to Enterprise Scale: Lessons from AI's Early Adopters
Leading brands share candid lessons from moving AI beyond experiments into everyday creative operations: the wins, the surprises, and the hard realities of change management.
KeynoteInside Tommy Studio's AI Taskforce
Behind the scenes of Tommy Studio's global AI taskforce: how it was structured, the early lessons learned, and the frameworks that let teams innovate responsibly at scale.
WorkshopAI Innovation Showcase
Leading technology providers demonstrated how AI is transforming creative teams and workflows. A hands-on look at the tools shaping the future of the industry.
Beyond the sessions
Real time to connect
The program is designed with room for more than sessions, bringing people together through curated activities, informal moments, and shared experiences that allow conversations to happen naturally.
The Venue
OKU Andalusia
We have taken over OKU Andalusia. A five-star estate positioned where the Andalusian hills meet the sea.
This setting was chosen specifically to match our summit format. The secluded estate, with its views stretching toward Africa, is the perfect backdrop for the balance between insight and experience, providing an inspiring, high-end environment for the morning's sessions and a relaxed setting for the afternoon's shared activities.
Your summit pass includes a two-night stay, from the event's start on 3 November to its close on 5 November 2026, keeping the entire community together on-site to ensure the momentum and conversations carry through.
Tickets
Admission by application
Apply for 1–5 tickets directly through the form. All applications are reviewed before payment. If approved, you'll receive a payment link for the number of tickets requested. Early Bird pricing runs until 10 September 2026.
Early Bird
35% off every ticket · until 10 September 2026
What's included
Your summit pass
- Welcome reception and dinner
- All sessions, workshops and the curated peer dinner
- 2 nights’ accommodation at OKU Andalusia, 3–5 November, 2026
- All meals and beverages during programme hours
- Social activities and networking
Travel to/from the venue is not included.
Choose your delegation size
Up to 5, you can apply right here. We'll help you plan a larger delegation.
Individual
€975/ ticket€1,500Save 35%
Early Bird rate · ends 10 September 2026
Total · 1 ticket€975
Early Bird saves you €525
Plus VAT. We'll send the payment link once you're in.
At OKU Andalusia, a five-star beachfront retreat on Spain's southern coast. The venue is in La Alcaidesa, near Sotogrande and Gibraltar.
The summit is designed for creative and operations professionals who shape high-volume e-commerce content. It spans from strategic leadership to execution teams, primarily within brands and retailers.
Yes. This is the Team Edition. You can apply as an individual or as a delegation. The format is built around parallel tracks, so teams can split across the sessions most relevant to each role, then regroup and turn the insights into a shared plan.
We review applications before payment to keep the room curated and relevant. This helps us create the right mix of companies, roles, and peer groups, so the conversations stay useful and practical.
Your summit pass includes a two-night stay at OKU Andalusia from 3–5 November 2026. All attendees stay on-site, keeping the community together across sessions, dinners, and shared activities. Specific room types or locations cannot be guaranteed in advance.
The summit begins on Tuesday, Nov 3, 2026 (check-in from 15:00-18:00), and concludes on Thursday, Nov 5, 2026 (between 15-15:30).
Yes. Your summit pass includes the welcome reception and dinner, meals and beverages during programme hours, shared dinners, and planned social activities. Travel to and from the venue is not included.
Yes. The 3-day experience is designed as a cohesive journey, balancing sharp industry sessions with networking activities and shared dinners.
Gibraltar (GIB) is the closest airport, around 25 minutes from OKU Andalusia by car. Málaga (AGP) is also an option, around 1 hour 15 minutes by car.
Places are limited and curated. Applications are reviewed before payment so we can keep the group balanced across companies, roles, and peer groups. If your application is approved, you will receive a payment link for the number of tickets requested.
Tickets are non-refundable and may not be transferred to anyone outside your organisation/company. If you can no longer attend, you may request to transfer your ticket to a colleague within your organisation/company, subject to approval from us. To request a transfer, please email Melanie at melanie@creativeforce.io with the colleague's name, email, and role. The ticket will only be considered transferred once we have reviewed and approved the request.
Reach out to Melanie Pedersen at melanie@creativeforce.io.